As the first ever video broadcast on MTV, ‘Video Killed the Radio Star’ was not just a catchy song but a proclamation. And true to message, video reigns supreme as the most popular medium for content consumption over 40 years later. Why? It’s easy to watch a video. Videos say more in less time and with fewer words. The saying ‘a picture speaks a thousand words’ was modified by this millennium to include ‘a video speaks a million’ for a reason.
In the digital age, where more than 80% of Australians are actively using social media and spend around 100 minutes a day watching online video content, businesses need to seriously strategise as to how they use video as a content marketing tool. 1,2
If you don’t think video content is worth your investment, consider the following from survey research:
- Video is the favourite form of content consumers want to see from brands on social media.3
- 93% of businesses landed a new customer after sharing a video on social media.4
- 72% of customers would rather learn about a product or service by watching a video.5
- 84% of customers say they’ve been convinced to buy a product or service because of a brand’s marketing video.6
- Video marketers get 66% more qualified leads per year.7
So, you know you need video, what’s the problem?
“It costs too much”
“I don’t know how to make a professional video”
“I don’t know how to reach the right people”
All of the above are valid concerns. The good news is that COG can help you address every one of those, so that your video marketing campaign doesn’t just achieve ROI, but promotes significant growth.
There are a number of video types and styles and each has its own merits, depending on what you want to achieve. Rather than describe these in detail, we’d rather SHOW you some of the work we’ve collaborated on with our clients, since that’s what this blog is all about! Below are a few easy examples of marketing videos.
If you’re interested in how COG can help you with video production and marketing, please get in touch – we’d love to bring your ideas to the screen.
References:
1.We are social, Digital 2022 Australia
2. Zenith’s online video forecast
3&4. Animoto, video insights for 2022
5&6. Optinmonster, video marketing statistics, what you must know for 2022
7. Wyzowl, video marketing statistics 2022
